Best New Product – Consumer Electronics TVs

Entry Statement

Advance Paris NOVA range
In a category increasingly defined by ‘all-in-one’ feature sets, the Advance Paris NOVA range offers an alternative route for both retailers and customers. Rather than bundling in connectivity that may ultimately date, the NOVA A-i130 (£4,250) and A-i190 (£5,250) take a modular approach, allowing users to add streaming (£399) and bi-directional Bluetooth (£149) only when needed.

By separating core amplification from fast-moving technologies, NOVA reduces the worry of built-in features becoming obsolete, extending product lifespan and supporting a more sustainable ownership model. Customers invest in performance first, then expand their system over time, while retailers benefit from ongoing engagement.

At its heart, NOVA delivers where it matters most: audio performance. Its hybrid architecture, pairing an ECC81 tube preamp with a powerful Class AB output stage, creates a sound that is both engaging and controlled, while the integrated DSP and ESS DAC ensure precision across modern sources. It’s a product that demonstrates effortlessly and justifies its premium positioning the moment it is heard.

Design also plays a key role. With its brushed aluminium fascia and customisable VU meters, NOVA stands apart visually in a market that can feel overly uniform. This design-led thinking extends to the optional A-RTR rotary remote control (£399), a substantial, tactile controller that elevates everyday interaction and reinforces the system’s premium appeal.

Crucially, NOVA respects the value of the industry itself. It is a premium product with a clear purpose: to deliver lasting performance, meaningful flexibility, and a reason for customers to invest with confidence. For these reasons, it is a standout candidate for recognition at the ERT Awards 2026.

Entry ID: 5791

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Supporting Documents

ADVANCE_NOVA_A-I130_3-4_grey_ERT-3-scaled.jpeg, ADVANCE_NOVA_A-I130_A-BTC_A-NTC_black_ERT-3-scaled.jpeg, ADVANCE_NOVA_A-I130_BACK_grey_ERT-2-scaled.jpeg, ADVANCE_NOVA_A-I190_BEAUTYSHOT_black-2-scaled.jpg, ADVANCE_Tubes_ERT-2-scaled.jpg, ADVANCE_VumeterTubes_ERT-1-scaled.jpg

Advance-Paris-NOVA_press-release_ERT-1.pdf, ADVANCE_NOVA_USP-Presentation_ERT-1.pdf