Best New Product – Small Domestic Appliances
Product: VQ x Laura Ashley Digital Air Fryer
Manufacturer: MyVQ
Entry Statement
Walk into any kitchen retailer and you’ll find shelf after shelf of appliances finished in the same flat black or utilitarian grey, objects built to perform and then disappear. Functional, certainly, but forgettable by design.
The VQ x Laura Ashley Digital Air Fryer refuses that compromise.
This collaboration between VQ and one of Britain’s most beloved heritage brands sets a new benchmark for what a kitchen appliance can be: not just something you use, but something you genuinely want to own. By pairing VQ’s modern cooking technology with Laura Ashley’s iconic China Rose print, a design that has graced British homes for generations, we created an appliance that earns its place on the worktop rather than hiding in a cupboard.
The hand-applied finish elevates it beyond mass production. Each piece carries a crafted quality that is immediately apparent the moment it is unboxed, communicating that real thought and care went into its making. This is not a licensed print applied as an afterthought. It is a genuine fusion of two distinct identities, contemporary performance and timeless British design heritage, that feels coherent, considered, and culturally meaningful.
And it performs. The 4.5L capacity handles everyday family cooking with ease. Rapid air circulation, intuitive digital controls, smart cooking presets, and an energy-efficient build ensure it matches any premium competitor on functionality. Owning something beautiful should never mean accepting less, and here, it does not.
What makes this product truly deserving of recognition is the response it generates. Customers do not describe it in the language typically used for appliances. They talk about how it transforms the feeling of their kitchen. They talk about gifting it. They talk about keeping it out on the counter as a deliberate style choice. That shift, from appliance to object of affection, is rare, and it is the result of a genuinely bold creative decision made early and executed with conviction.
Entry ID: 5740
