Best New Product – Major Domestic Appliances

Product: Hotpoint Dual No Frost American Fridge Freezer with VitalCare in Silver – HPKF 5351 XP4UK

Manufacturer: Hotpoint UK Appliances Limited (Beko Europe)

Entry Statement

This Hotpoint Dual No Frost American Fridge Freezer in Silver launched in August 2025, with its sleek metal look backwall, is packed with thoughtful technology to help keep your fruit and veg fresh.

EvenFlow technology ensures your fruit and vegetables stay crisp up to 30% longer* by evenly circulating cool air and maintaining a stable temperature across every shelf. Meanwhile, a dedicated Dairy Compartment keeps fish, meat, and dairy at the perfect temperature, locking in freshness where you need it most.

Inside the crisper drawer, VitalCare technology recreates the natural daylight cycle, helping preserve antioxidants in your fruit and veg for up to 7 days**. Working alongside this, FreshShield gently circulates air through specialised channels in the crisper ceiling, maintaining ideal humidity levels to keep produce fresh up to four times longer***. Meaning no water droplets will form, and your fruit and veg stay ready to enjoy – reducing food waste along the way.

Together, these technologies deliver unbeatable freshness making the Hotpoint Dual No Frost American Fridge Freezer a standout choice for any kitchen, and a strong contender for this year’s awards.

*Weight loss and sensory evaluation tests used for the determination of shelf life were conducted internally by Beko Corporate on carrot, fresh-cut iceberg lettuce, fresh-cut tomato, strawberry, salami, and kashar cheese samples stored in the EvenFlow refrigerator and control refrigerator (without the EvenFlow technology) for a 12-day period. Actual results may vary based on food type and usage conditions
**Tested by Intertek for fruits and vegetables (blueberry, yellow pepper, tomato, parsley) directly exposed to the light technology compared to a refrigerator without the same technology installed (and compared to Day 0) over a 7-day period while preserved in the crisper.
***Tested by SGS, comparing spinach and rocket storage in the humidity controlled crisper versus a conventional crisper (on average).

Entry ID: 5711

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Supporting Documents

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