Best New Product – Major Domestic Appliances

Product: MUSA

Manufacturer: Smeg

Entry Statement

MUSA represents a major step forward for Smeg, redefining the built-in appliance category through a combination of design clarity, advanced technology and complete system thinking.

As the brand’s first new built-in collection in over a decade, MUSA introduces a contemporary Italian design language shaped by light, proportion and detail. Developed in collaboration with BorromeoDeSilva, the collection translates architectural principles into the kitchen through balanced volumes, clean lines and a refined interplay of matte and gloss finishes. The result is a range that integrates seamlessly into modern interiors while maintaining a strong and recognisable identity.

MUSA is designed as a complete solution rather than a series of individual products. Spanning multifunction and compact ovens, induction hobs, warming drawers and integrated microwaves, it enables fully coordinated kitchen environments tailored to different spaces and lifestyles. This reflects the growing demand for cohesive, design-led living spaces where appliances are both functional and visually integrated.

Performance innovation sits at the heart of the range. Technologies such as SpeedwaveXL combine fan cooking with microwave functionality to reduce cooking times by up to 40 percent, while steam-assisted systems including SteamOne and Steam100Pro enhance moisture retention and improve cooking results. These features respond directly to modern consumer needs for efficiency, flexibility and high-quality outcomes at home.

Ease of use and longevity are equally prioritised. Intuitive controls, flexible configurations and self-cleaning systems ensure accessibility and low maintenance, while high-quality materials support durability over time.

By combining architectural design with advanced cooking performance and a fully integrated product ecosystem, MUSA moves beyond incremental innovation. It sets a new benchmark for major domestic appliances, making it a compelling and deserving winner in this category.

Entry ID: 5706

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Supporting Documents

Smeg-MUSA-11-2-scaled.jpg, Smeg-MUSA-7-scaled.jpg, Smeg-MUSA-13-scaled.jpg, Smeg-MUSA-9-1-scaled.jpg