Best Manufacturer/Supplier Sustainability Initiative

Initiative: ASKO: Premium Sustainability by Design

Manufacturer: ASKO

Entry Statement

Founded in Sweden over 75 years ago, ASKO has built its reputation on premium Scandinavian craftsmanship, engineering and a long-term commitment to sustainability. Since the very beginning, the brand’s philosophy has centred around creating appliances that are designed to last, perform efficiently and support more responsible everyday living. Rather than viewing sustainability as a compromise, ASKO believes exceptional performance, durability and environmentally conscious design should work together.

This commitment extends beyond the products themselves and into manufacturing and operational practices. All ASKO factories are certified to ISO 14001 Environmental Management Systems standards, ensuring environmentally responsible processes are maintained throughout production. The company has also held ISO 9001 certification since 1995, reflecting a long-standing commitment to quality, efficiency and continuous improvement. Every appliance is individually tested before leaving the factory, and products that fail to meet ASKO’s strict standards are never sold, helping to prevent waste while ensuring consistent reliability.

Further reinforcing this commitment, ASKO, as part of the Hisense Europe Group, was awarded the prestigious EcoVadis Platinum Medal in 2025, recognising the top 1% of companies worldwide for sustainability performance. This recognition highlights ASKO’s ongoing commitment to environmental responsibility and sustainable business practices across every organisational level.

As consumer expectations continue to evolve, ASKO remains focused on delivering appliances that align with environmentally conscious lifestyles without compromising on quality or performance. A key example of this approach is the Scandinavian Laundry Care 2.0 range, which showcases how intelligent technologies, premium recyclable materials and rigorous longevity testing can be meaningfully integrated into premium appliance design. The collection reflects ASKO’s leadership in sustainable innovation while reinforcing the brand’s wider commitment to creating appliances that are built to last for decades.

ASKO’s Scandinavian Laundry Care 2.0 range is a key example of the brand’s dedication to sustainable innovation, premium design and reduced energy consumption without compromising performance. It reflects ASKO’s philosophy that sustainability and quality are inseparable. The range has been created to meet the evolving demands of modern households while supporting more responsible everyday living.

At the centre of the range is a focus on longevity. In an industry often challenged by short replacement cycles, ASKO appliances are engineered and rigorously tested to provide up to 20 years of reliable use. Every laundry appliance undergoes between 10,000 – 12,500 hours of testing before leaving the factory, significantly reducing the likelihood of premature replacement and helping minimise long-term waste. By designing products that remain reliable for decades rather than years, ASKO supports a more responsible approach to appliance ownership.

Material selection is a key part of this strategy. Each appliance is designed using solid stainless-steel components rather than the low-grade plastics commonly used across the category. This approach significantly enhances the product lifespan, recyclability and structural integrity, while also delivering refined aesthetics and quality that reflect Scandinavian design principles. Carefully polished metal dials, buttons and brushed steel finishes reinforce the premium nature of ASKO appliances, while supporting long-term durability and reduced material waste over time.

ASKO’s innovative Steel Seal™ door system further reinforces the collection’s sustainable design philosophy. Replacing the traditional rubber bellow commonly found in washing machines with a durable steel construction, Steel Seal™ eliminates one of the most failure-prone components found in conventional washing machines. Conventional rubber seals can trap dirt, detergent residue and moisture, leading to deterioration over time and increasing the likelihood of maintenance issues and component replacement. By removing this issue, ASKO improves product durability, enhances performance and reduces unnecessary material waste associated with worn components.

Resource efficiency is embedded throughout the collection of intelligent technologies to reduce water, detergent and energy consumption without compromising performance. ASKO’s Auto Dose™ system automatically dispenses the precise amount of detergent required for each load, helping to prevent overdosing, reducing detergent waste and helping minimise excess water usage.

Energy efficiency is also prioritised within the tumble dryer range through ASKO’s SensiDry™ technology, which continuously monitors moisture levels and automatically stops the programme once garments are dry. This prevents the system from using unnecessary energy, allowing consumers to reduce household energy consumption while maintaining high-performance garment care. Across the collection, strong energy ratings, including A-rated energy models within the Style laundry range, provide further reassurance that sustainability has been integrated into the products as a core principle.
ASKO’s commitment to responsible manufacturing also extends to product recyclability and resource efficiency. All components within the ASKO laundry and dishwasher ranges weighing more than 50g are labelled for recycling, supporting easier material separation and more efficient end-of-life processing. Combined with the brand’s focus on durable construction and intelligent energy-saving technologies, ASKO is proud to offer some of the most efficient appliances on the market. This approach not only helps conserve valuable natural resources and reduce environmental impact but also enables consumers to lower household energy consumption and long-term costs without compromising on performance.

Overall, in an industry challenged by short product lifecycles and growing environmental expectations, ASKO continues to set the benchmark for sustainable appliance manufacturing through its uncompromising focus on longevity, resource efficiency and responsible innovation. Creating appliances that are built to endure rather than be replaced, ASKO empowers consumers to make more sustainable choices without compromising on design, function or performance.

Entry ID: 5687

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Supporting Documents

ASKO-Laundry-Room-Logic-scaled.jpg, ASKO-Style-Graphite-Washing-Machine-Tumble-Dryer-2-scaled.jpg