NEW! Best Industry Service and Support Provider
Provider: Apelson Appliances UK LTD
Entry Statement
Apelson Appliances has experienced significant and sustained growth within its Trade Sales division, reflecting both increasing customer demand and the strength of its service-led approach. This growth is clearly demonstrated through our call and email volumes, which continue to rise year on year. It is important to note that the call data reflects inbound calls only, with internally transferred calls excluded, further highlighting the true scale of direct customer engagement managed by the team.
Despite this high level of activity, Apelson maintains a strict KPI of responding to all customer emails within one hour. This commitment ensures that customers receive timely, efficient communication and support, even during peak trading periods. A core principle of the business is that no query goes unanswered, reinforcing our reputation for reliability and responsiveness across the industry.
A key strength of Apelson’s service model lies in the close collaboration between our operations and customer service teams, who work side by side in the same environment. This integrated structure allows for real-time communication meaning urgent requests or issues can be escalated and resolved on the same day wherever possible. This agility ensures customers benefit from a consistently fast and effective resolution process.
Apelson also goes beyond standard service expectations by offering flexible next day delivery options when required, giving customers confidence that urgent needs can be met without delay. In addition, the business maintains strong working relationships with its haulage partners to proactively manage and resolve any delivery issues that may arise.
To further strengthen operational control and delivery efficiency, Apelson has also introduced its own dedicated delivery driver, enabling faster, more responsive localised fulfilment and improved service capability.
Together, these elements demonstrate Apelson Appliances’ unwavering commitment to exceptional service, proactive support, and continuous improvement, making it a strong contender for Best Industry Service and Support Provider.
MAK Customer feedback: I am aware that we are sending through a few requests at the moment and not many actual orders but, trust me, the orders will come.
We have been “selling” your product to selected customers and the product and pricing has been well received. They like the fact that they can now place an order and have the doors, units, worktops and APPLIANCES all delivered at the same time.
I have to say that the Apelson service so far has been nothing short of excellent. I am very impressed and I am not easily impressed.
In the coming weeks we will roll the offer out to the full customer database which is over 2,500 customers.
Entry ID: 5606
