Best Industry Distributor
Manufacturer: AWE Europe Ltd
Entry Statement
At AWE, we believe in going beyond the ordinary. While any distributor can sell boxes, AWE has been dedicated to adding exceptional value, leading the way in encouraging and empowering retailers to enhance their offerings through the demonstration and installation of audio-visual and smart home solutions.
AWE supports retailers on their journey in residential installation in many ways, such as working closely with manufacturers and sharing news, expert knowledge, trends and success stories through trade press, case studies, and in-person events, as well as providing both in-person and distance training. Differentiation is key in a market where most retailers, whether independents, nationals, or online, offer some form of delivery and installation service. AWE helps independent retailers transition from basic multi-drop delivery models to offering premium options, including professional installation following a home visit. What starts as a simple TV enquiry can transform into a media wall, a complete family entertainment space, or even a home cinema for the right customer.
As a result of our ongoing support, AWE has become the number one supplier of premium home cinema and smart home products to the independent electrical retail trade. With an excellent portfolio of products that meet every customer need, our leading brands include:
• Sony projectors: The #1 premium projector brand (£4.5k upwards). AWE has quadrupled the number of retail showrooms actively demonstrating systems across the country to over 50, supporting these retailers to substantially increase the average selling price of their home cinema projectors.
• Epson projectors: The #1 projector brand in their category (£1k to £4.5k) including multiple What Hi-Fi 5* home cinema models, alongside mainstream products that sell in volume both in-store and online.
• Bowers & Wilkins: This renowned British loudspeaker brand awarded AWE with exclusive UK distribution of its entire CI range in 2022. AWE has since implemented a channel-based strategy that rewards companies who install this specialist product range.
• URC: A professional control solution which is now available from just £499 SRP. This enables forward thinking retailers, such as Dacombs of Wimbourne, to dramatically simplify the control of single room solutions – that otherwise would leave home-owners with multiple remote controls – right up to whole home automation for those dealers operating at that high level, like Potters Home Digital.
• Adeo: A European based manufacturer of projection screens. AWE holds popular models in-stock whilst having custom models available to order and provides retailers with full support on selecting the best screen for each installation.
Heritage, Expertise and Demo Excellence:
In 2025, AWE celebrated 90 years in business. Under the fourth generation of family ownership, AWE transformed from being a retailer ourselves, to becoming a key distribution partner for independent electrical retailers that look to add value through installation. Staying true to our core focus of delivering high-performance products at competitive prices backed by superb technical support and channel management, our 90th year cemented AWE’s position as the go-to distributor for retailers looking to provide premium AV solutions for every custom install (CI) project.
Every year, AWE’s outstanding Show Apartment, based at AWE’s HQ in Epsom, hosts over 200 industry professionals at the annual AWE Expo event. AWE Expo is a three-day event that provides a hands-on experience with the latest innovations from leading brands, including product demonstrations, training, and networking.
Visitors to AWE Expo can experience and learn at our first-class demonstration facility made up of various rooms created to showcase innovative technology in real-world environments. The AWE Show Apartment, which is upgraded annually, serves as the ideal destination to inspire retailers on the benefits of increasing their portfolio to include the latest professionally sold and installed smart home solutions, as well as being available as a showroom for them to bring their customers by appointment.
With solutions from £5k to over £200k in terms of home cinema, the newly upgraded Reference and Performance Cinemas demonstrate premium solutions. A new addition, the Boardroom, showcased options for those customers working from home, including the advantages of URC Total Control products. This continually massive investment shows AWE’s commitment to providing excellent new demonstration spaces and cutting-edge product availability for retailers.
Not Just a Distributor:
Sure, AWE ensures retailers can operate efficiently with seamless order fulfilment, extensive ex-stock availability, and next-day delivery on many products.
But beyond distribution, AWE provides expert support at every stage, from product selection to post-sale technical assistance. AWE’s Technical Services team have also completed professional video calibration training. This is an optional service that applies to all flat panel devices, with calibration being completed before the product leaves AWE, adding further value by ensuring peak performance straight out of the box.
AWE empowers retailers to stay ahead by providing exclusive product launches, strategic promotional support, and expert technical assistance – helping them stay competitive and drive business growth.
As a leading smart home distributor, AWE offers a standout combination of premium brands, efficient logistics, and expert support – all designed to maximise retailer success. With a dedicated team that truly understands the market, AWE continues to strengthen its product portfolio and industry relationships, setting the standard for AV distribution.
Entry ID: 5591
